To get the most from your video dollars, here are my top three time & cost saving tips.

1. The key to a smart, dynamic video ~ the message. What do you want the video to convey and why? Often clients get so caught up with the imagery and showing off their company that the main message gets lost. Create a document in the planning stages to solidify your objectives, key messages, target audience, and shot list (what needs to be visually captured) before you do anything else. This will be the foundation for your video project and will save you time & heartache later.

2. The script. Never rush the script; it is worth spending extra time on getting it right. The best scripts are precise and crisp and revolve around your main message. The faster you can get your message across, the better the video.

3. Once the script is approved you can begin shooting. When shooting the video, know your culture. While watching the video, the viewer will be left with an impression of what type of business you are and what to expect when doing business with you. Make sure the quality of production reflects the quality of your product &/or service.

Creating a video can be a daunting prospect, but if you keep these three things in mind you will love the end result.