I do love the summer! The overall vibe is just more relaxed and you tend to do things at a slower pace. The sun is always shining and in this business with clients taking their vacations, deadlines become a little looser and we often take on some non-traditional projects. These projects allow us to expand our brains beyond the normal path of creativity and often result in a fun exploration with successful results. Is this because of the vibe of summer? Could it be the extra Vitamin D that everyone is getting from the sun? Either way many people are open to trying new things or have more time to explore a new idea.

Many companies also have “summer hours” or “flex Friday’s” and report that more work actually gets done with less time because it forces employees to work harder within those days. Could summer actually be a more efficient or creative season? It still remains to be seen but you’ll hear a lot of employees come Fall wishing it was still Summer (weather aside).