Come on. It’s time the content on your web site gets seen outside in the real world. With so many social media options, there’s no excuse.

From Facebook and twitter, to YouTube and Wikipedia, your story can be told and passed along with great ease. Your only hurdle? Relevance. What makes your story relevant? How can your story, content, your brand, appeal to someone who is reaching out for pertinent information? Why you?

There are many factors, but one that sticks out in my mind is timeliness. A Facebook page will not be viewed as credible if you have 24 fans. Your video on YouTube should be updated. Your twitter needs to tweet on a regular basis. Now we’re reaching out. Now we’re getting seen.

You need to keep it fresh—on your web site and within social media channels. That’s how you stay on board without getting thrown off the social-media train.