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Br Headline Con

November 12, 2009

Content is King

Filed under: Business — leasa @ 2:26 pm

When developing your website, remember one thing: Content is King. You must first create a plan that identifies the type of content you need to meet your viewers’ needs. Why is someone coming to your site? What are they hoping to learn or gain from your site? Once you determine the content, next you need to set up guidelines, i.e. style or voice for your site, legal considerations, response policies for all content to follow, an editorial calendar and schedule of content releases, oversight of search engine optimization (SEO) and metadata strategies and Web analytics tactics for measuring success and identifying revisions over time.

Before developing your site or redesigning an existing one consider the following:

• Deliver valuable content
• Have a direct and clear user interface – intuitive navigation
• Compatible with all major browsers (e.g., Chrome, FireFox, IE, Safari)
• Accessible in all screen resolutions
• Readable text
• Quickly scannable
• Fast-loading pages
• Mobile accessibility
• Obvious access to a corporate blog and social networks

Viewers want the experience to be as straightforward as possible. Create a strategy to help them easily find the specific content they need to evaluate a product, solve a problem or make a decision to work with you. If you provide the content and experiences your viewers desire you’ll reap the benefits.

November 10, 2009

Bigger than SOX?

Filed under: Business — john @ 5:07 pm

On August 1 of this year, stockholders of Delaware corporations, of which 50 percent of all U.S. publicly traded corporations and more than 60 percent of Fortune 500 companies are so designated, were given license to adopt bylaws that allow them to suggest their own directors on a company proxy statement. Big doings in the corporate governance world. But what is arguably a much bigger development for investors, Senators Charles Schumer (D-New York) and Maria Cantwell (D- Washington) have proposed what could be landmark legislation that would establish what the senators are terming a “Shareholder Bill of Rights” – a law that would make it easier for investors to nominate directors themselves. (Representative Gary Peters (D-MI) has introduced similar legislation that he calls The Shareholder Empowerment Act in the House of Representatives.) But Schumer’s and Cantwell’s proposed legislation goes much further . . . it also:

1)   Requires that all public companies hold an advisory shareholder vote on executive compensation – the so-called “say on pay.”

2)   Instructs the SEC to issue rules allowing shareholders to have access to the proxy form if they want to nominate directors to the Board, as long as they have owned at least one percent of a public company’s shares for at least two years.

3)   Requires directors to receive at least 50% of the vote in uncontested elections in order to remain on the Board.

4)   Requires all directors to stand for re-election annually as opposed to maintaining a “staggered boards” system which Schumer and Cantwell imply insulates board members from the consequences of their decisions.

5)   Requires public companies to separate the jobs of CEO and Chairman of the Board, and requires the Chairman to be an independent director.

6)   Requires that public companies create a separate Board risk committee unlike today where the risk oversight effort is often steered by the audit committee.

The Shareholders’ Bill of Rights overture has emerged alongside the SEC’s effort to give shareholders greater power to nominate directors to corporate boards. Despite the fact such action would be an entirely lawful exercise of the SEC’s authority, Schumer and Cantwell’s legislation would give this proposed change “the force of law” and mitigate arguments against the extent of the SEC’s reach.

Some see the results as momentous.  If the legislation passes, it “ . . . would have bigger impact than Sarbanes-Oxley,” said John Wood, Vice-Chairman of Heidrick & Struggles, an executive search firm.

And while support for the legislation from the likes of nearly 20-plus major pension funds, labor unions, and consumer groups is stalwart, the opposition is just as strident. Tom Donohue, president and CEO of the U.S. Chamber of Commerce, made comments in the July 31st edition of The Wall Street Journal that seemed to summarize the sentiments of many of the opponents.

“This sounds harmless enough, a way of giving shareholders a chance to have their concerns put to a vote,” noted Mr. Donohue. “But in reality, Mr. Schumer’s bill would give union-backed shareholders who hold a small interest in a company—as little as 1% of the shares—enormous leverage to promote their own agendas. It would require companies to allow, and essentially pay for, unions and other activist shareholders to run a competing slate of board candidates.”

Before the August Congressional recess, The Senate Banking Committee held a hearing on the Shareholder Bill of Rights. Post-recess, Senator Schumer appears more intent than ever on seeing to it that the bill passes, possibly by including it in a larger, more all-encompassing financial regulatory reform legislative package.

In the short term, the bill’s fate will continue to rest in the hands of the Senate.

Bolstering Schumer’s cause, House Financial Services Committee Chairman Barney Frank (D-MA) has indicated that he intends to press for sweeping corporate governance legislation after financial regulatory reform passes sometime in 2010.

While it is unclear if Chairman Frank will use the Schumer Bill, the Peters Bill or even his own bill to establish governance change, steady momentum continues to build (albeit at a slower pace due to the immense attention on President Obama’s health care reform package). It is too early to say what will eventually transpire with respect to the so-called Shareholder Bill of Rights, but it would appear that unprecedented, deep-seeded shareholder support is taking root.

November 6, 2009

Alley Cat

Filed under: Mentus Water Cooler — gary @ 4:31 pm

Alley died on Tuesday. He was the best cat I ever had. He was a small cat but a big part of our family.

Alley was 15 years old and he liked everybody. If you just looked at him, he’d start purring. Sometimes he would sit at the foot of our driveway and wait for anyone to walk by and brush up against them, hoping to be petted. The neighbors loved him.

He was a tabby mix with a soft, pepper-colored coat and four white feet with a white star on his chest. His mouth was always turned in a perpetual smile. We kept his name when adopting him; his brother was named “Oop.” He had a trademark “rowr”-sounding meow. Wouldn’t stop until you starting scratching behind his ears or fed him turkey, his favorite treat.

Alley always wanted to be a part of what was going on. When we’d take our dog for a walk, Alley would follow us guerilla-style a few yards behind, dashing from plant to tree along the way. Sometimes he would stop after a few blocks and wait for us to come back, then jump out of a bush when we returned. We always tried to act surprised. And other times he would keep following, staying just a little back, so we’d end up having to pick him up and carry him home, so he wouldn’t get lost trying to find us if we got too far in front. Even when I’d pull into the driveway in my car, he’d come trotting out, almost like he was trying to rub against the car, so I’d always have to be really careful parking.

In his last few days, Alley had not been eating well and was sleeping way more than usual. So when I took him to the vet, I wasn’t sure what they were going to find. They ran a battery of tests on his blood. The vet showed me the analysis and he said that anything in red was an abnormality. It looked like a failed freshman term paper – red everywhere. Cancer, diabetes and a host of other problems were all in the mix and nothing could save him at his advanced age. Alley was in pain, so we needed to let the vet take care of him.

When I came in, Alley began to purr. I scratched his ears and neck, petted him and told him what a great cat he was. The vet gave him a sedative first before a final shot, and Alley eventually laid his head down and fell asleep, still purring at the very last.

In the end, I could sure learn some things from Alley’s life. Taking pleasure in little things. Paying attention to others. Being happy with what I have, whether it’s simply eating something good, taking a nap, or spending the most time possible with the ones I love.

We’ll miss you, Alley.

November 2, 2009

Kiva.org

Filed under: Mentus Water Cooler — leasa @ 3:30 pm

I want to encourage everyone to take a closer look at kiva.org

Kiva’s mission is to connect people through lending for the sake of alleviating poverty. They are empowering unique entrepreneurs around the globe.

When you take a look at the Kiva site, these amazing people who are starting a business for themselves will compel you.  When you choose someone to lend to, you are helping a real person make great strides towards economic independence and an improved life for themselves, their family, and their community.

Throughout the course of the loan (usually 6-12 months), you can receive email journal updates and track repayments. Then, when you get your loan money back, you can relend to someone else in need.

I have had the good fortune of lending to three women and they have ALL paid me back.

Kiva is changing people’s lives.  I believe in Kiva’s program and hope you will check it out.

www.kiva.org