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	<title>Mentus &#187; Business</title>
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	<description>A Blog of Informed Opinions</description>
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		<title>FCC Looking to Reverse Its 2002 Decision to Deregulate Internet Lines</title>
		<link>http://mentus.com/blog/2010/06/18/fcc-looking-to-reverse-its-2002-decision-to-deregulate-internet-lines/</link>
		<comments>http://mentus.com/blog/2010/06/18/fcc-looking-to-reverse-its-2002-decision-to-deregulate-internet-lines/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 21:40:56 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=344</guid>
		<description><![CDATA[The Federal Communications Commission (FCC) yesterday launched a formal effort to give itself the clear authority to police Internet-service providers by changing the way Internet lines are regulated.
Under consideration is a proposal that would reverse a 2002 decision by the FCC that deregulated Internet lines and would give the agency stronger authority to police Internet [...]]]></description>
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		<title>Google Q1 Earnings Suggest &#8220;Large Advertisers Have Come Back in Force&#8221;</title>
		<link>http://mentus.com/blog/2010/04/16/google-q1-earnings-suggest-large-advertisers-have-come-back-in-force/</link>
		<comments>http://mentus.com/blog/2010/04/16/google-q1-earnings-suggest-large-advertisers-have-come-back-in-force/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 19:46:00 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=318</guid>
		<description><![CDATA[In announcing its first quarter earnings on April 15th, the company beat the expectations of the Street.  But the bellwether company’s performance also signaled an improving advertising market, a development that would seem to be indicative of an increasingly stronger macro-economic outlook.
To learn more, click: http://money.cnn.com/2010/04/15/news/companies/google_earnings/index.htm
]]></description>
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		<title>300,000 iPads Sold on Day One</title>
		<link>http://mentus.com/blog/2010/04/08/300000-ipads-sold-on-day-one/</link>
		<comments>http://mentus.com/blog/2010/04/08/300000-ipads-sold-on-day-one/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:18:33 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=313</guid>
		<description><![CDATA[ 
As a bit of a tech geek, I love this stuff. . . Apple said Monday it sold 300,000 iPads in the US on the first day that the highly anticipated tablet device was available in stores. The company also said that iPad users downloaded over one million apps from Apple&#8217;s App Store and [...]]]></description>
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		<title>Picking Up the Tab: The XXI Olympic Winter Games</title>
		<link>http://mentus.com/blog/2010/02/16/picking-up-the-tab-the-xxi-olympic-winter-games/</link>
		<comments>http://mentus.com/blog/2010/02/16/picking-up-the-tab-the-xxi-olympic-winter-games/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 18:59:29 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=261</guid>
		<description><![CDATA[Contrary to the bounty that many would expect, the Olympics historically leave host cities in debt, and often dislocate the respective cities’ poor and homeless in the process. The same holds true as idyllic Vancouver, British Columbia, Canada hosts the XXI Olympic Winter Games.
While Vancouver initially estimated the public cost of hosting the Olympics at [...]]]></description>
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		<title>Just Who Can You Trust?</title>
		<link>http://mentus.com/blog/2010/02/15/just-who-can-you-trust/</link>
		<comments>http://mentus.com/blog/2010/02/15/just-who-can-you-trust/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 17:05:04 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=248</guid>
		<description><![CDATA[According to Forbes Magazine . . . Two University of California Davis economics professors have gone as far as saying Tiger Woods&#8217; ongoing saga has cost shareholders of the companies he has endorsed up to $12 billion in losses, though that seems a stretch. One thing is for sure: While most marketing executives think the [...]]]></description>
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		<title>Today&#8217;s investors are paying a lot of attention to Mobile-ad firms . . .</title>
		<link>http://mentus.com/blog/2010/02/15/todays-investors-are-paying-a-lot-of-attention-to-mobile-ad-firms/</link>
		<comments>http://mentus.com/blog/2010/02/15/todays-investors-are-paying-a-lot-of-attention-to-mobile-ad-firms/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 16:52:10 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=240</guid>
		<description><![CDATA[Google&#8217;s $750 million acquisition of mobile-ad firm AdMob has triggered a lot of attention and opened the door wider for potential acquisitions. According to ABI Research, mobile-ad firms may generate $1.14 billion in sales this year, almost four times the $297 million spent in 2008.
Analysts say potential targets for acquisitions include ad networks Millennial Media, [...]]]></description>
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		<title>The Benefits of Video</title>
		<link>http://mentus.com/blog/2009/12/03/the-benefits-of-video/</link>
		<comments>http://mentus.com/blog/2009/12/03/the-benefits-of-video/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 21:29:25 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=226</guid>
		<description><![CDATA[Adding a video to your corporate website, blog or online annual report can be a valuable tool.
It helps to:
• Put a face on your business
• Increase time spent on your site
• Reach a broader audience
• Raise brand awareness
• Educate the viewer in a more compelling way
• Distinguish yourself from your competitors
Here are some ideas for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Content is King</title>
		<link>http://mentus.com/blog/2009/11/12/content-is-king/</link>
		<comments>http://mentus.com/blog/2009/11/12/content-is-king/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 21:26:11 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=221</guid>
		<description><![CDATA[When developing your website, remember one thing: Content is King. You must first create a plan that identifies the type of content you need to meet your viewers&#8217; needs. Why is someone coming to your site? What are they hoping to learn or gain from your site? Once you determine the content, next you need [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bigger than SOX?</title>
		<link>http://mentus.com/blog/2009/11/10/bigger-than-sox/</link>
		<comments>http://mentus.com/blog/2009/11/10/bigger-than-sox/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 00:07:10 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=219</guid>
		<description><![CDATA[On August 1 of this year, stockholders of Delaware corporations, of which 50 percent of all U.S. publicly traded corporations and more than 60 percent of Fortune 500 companies are so designated, were given license to adopt bylaws that allow them to suggest their own directors on a company proxy statement. Big doings in the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Business in the New Economy</title>
		<link>http://mentus.com/blog/2009/10/09/new-business-in-the-new-economy/</link>
		<comments>http://mentus.com/blog/2009/10/09/new-business-in-the-new-economy/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 21:49:01 +0000</pubDate>
		<dc:creator>guy</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=204</guid>
		<description><![CDATA[New business is the lifeblood of all business at all times. Whether it is getting new work from a current client or work from a new client, it is what makes the future. However, in rough times, (and unless you are the re-animated corpse of Joseph Goebbels, today should rank as a rough time for [...]]]></description>
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