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	<title>Mentus &#187; Clients</title>
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	<description>A Blog of Informed Opinions</description>
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		<title>Extra Space Storage (NASDAQ: EXR) 2009 Online Annual Report Goes Live</title>
		<link>http://mentus.com/blog/2010/04/08/extra-space-storage-nasdaq-exr-2009-online-annual-report-goes-live/</link>
		<comments>http://mentus.com/blog/2010/04/08/extra-space-storage-nasdaq-exr-2009-online-annual-report-goes-live/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 19:16:55 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=311</guid>
		<description><![CDATA[I am so excited to see my first report of the season go live, Extra Space Storage (EXR), based in Salt Lake City, Utah. EXR is a fully integrated, self-administered and self-managed REIT that operates 738 self-storage properties in 33 states and Washington DC.  EXR leads the sector in performance.  EXR grew their portfolio through [...]]]></description>
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		<title>Cricket Goes National</title>
		<link>http://mentus.com/blog/2010/03/25/cricket-goes-national/</link>
		<comments>http://mentus.com/blog/2010/03/25/cricket-goes-national/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 19:12:09 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=308</guid>
		<description><![CDATA[Local wireless carrier, and my client, Leap, has just announced that their Cricket wireless unlimited services plans – including nationwide talk and text coverage – will be available in all 50 states, the District of Columbia and Puerto Rico, effective immediately. Cricket customers can now take advantage of unlimited calling in the top 125 cities [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>In real estate, location is everything. Business – not so much.</title>
		<link>http://mentus.com/blog/2009/09/14/in-real-estate-location-is-everything-business-%e2%80%93-not-so-much/</link>
		<comments>http://mentus.com/blog/2009/09/14/in-real-estate-location-is-everything-business-%e2%80%93-not-so-much/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 19:35:55 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=185</guid>
		<description><![CDATA[For years, it was critical that companies keep their vendors as close as their corner drugstore. You never knew when a layout would need to be changed or an impromptu meeting needed to be called. Being close by was essential. Then this thing called the Internet came along. It put a whole new spin on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Customer Service – Respect your Customers</title>
		<link>http://mentus.com/blog/2009/07/20/customer-service-%e2%80%93-respect-your-customers/</link>
		<comments>http://mentus.com/blog/2009/07/20/customer-service-%e2%80%93-respect-your-customers/#comments</comments>
		<pubDate>Mon, 20 Jul 2009 22:32:56 +0000</pubDate>
		<dc:creator>audrey</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=157</guid>
		<description><![CDATA[Customer Service – Respect your customers
I recently had the most unbelievable experience. I have been a 100% loyal customer to Piece of Cake bakery for over 20 years, starting w/my wedding cake. They have literally created so many cakes for our family that my kids recognize several of their birthday cakes in the store’s promotion [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Doing the Marketing Budget Mambo</title>
		<link>http://mentus.com/blog/2009/06/17/doing-the-marketing-budget-mambo/</link>
		<comments>http://mentus.com/blog/2009/06/17/doing-the-marketing-budget-mambo/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 19:08:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Design]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=127</guid>
		<description><![CDATA[The current economic climate has made the process of developing – and sticking – to a marketing budget a precarious proposition. In most circles, budget scrutiny has never been more pronounced and accountability has never been higher. The temptation is for marketing executives to throw their hands up and simply allow market forces to take [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Effective Pitching</title>
		<link>http://mentus.com/blog/2009/06/08/effective-pitching/</link>
		<comments>http://mentus.com/blog/2009/06/08/effective-pitching/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 19:59:45 +0000</pubDate>
		<dc:creator>troy</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=114</guid>
		<description><![CDATA[

From what I gather, pitching can be the most daunting and intimidating function in PR. Personally, I love it. I like the challenge; I like the rush of landing an interview or a feature. Once the research has been conducted, the target audiences defined, and key messages have been crafted, media exposure is what counts [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Good Client vs. Bad Client:</title>
		<link>http://mentus.com/blog/2009/05/29/102/</link>
		<comments>http://mentus.com/blog/2009/05/29/102/#comments</comments>
		<pubDate>Fri, 29 May 2009 18:18:58 +0000</pubDate>
		<dc:creator>melissa</dc:creator>
				<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=102</guid>
		<description><![CDATA[Hey Elvis…you may not think too much about this, but do you ever wonder what your agency says about you after you leave the building? Building a reputation as a difficult client is not as difficult as you think. 
Next time you visit the agency, look around. You see that little voodoo doll in the corner [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Day in the Life&#8230;</title>
		<link>http://mentus.com/blog/2009/05/27/a-day-in-the-life/</link>
		<comments>http://mentus.com/blog/2009/05/27/a-day-in-the-life/#comments</comments>
		<pubDate>Wed, 27 May 2009 21:46:56 +0000</pubDate>
		<dc:creator>gary</dc:creator>
				<category><![CDATA[Annual Reports]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Mentus Water Cooler]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=99</guid>
		<description><![CDATA[
The day begins with a check of my iPhone, and I’ve already got 15 emails at 5:45 am. It’s going to be a wild one today. Friday, in the midst of annual report season. Coffee &#38; toast, check the headlines, shave, shower, kiss my wife goodbye on her way to work (she’s a Special Ed. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Benefits of Process and Adhering to a Schedule</title>
		<link>http://mentus.com/blog/2009/05/19/the-benefits-of-process-and-adhering-to-a-schedule/</link>
		<comments>http://mentus.com/blog/2009/05/19/the-benefits-of-process-and-adhering-to-a-schedule/#comments</comments>
		<pubDate>Tue, 19 May 2009 17:50:48 +0000</pubDate>
		<dc:creator>janine</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Process]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=90</guid>
		<description><![CDATA[The dictionary defines process as a series of actions or steps taken in order to achieve a particular end. And a schedule is meant to be a plan for carrying out that process giving lists of intended events and times. 
In the agency world, the steps taken for each project are critical to any successful communications [...]]]></description>
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