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July 20, 2009

Customer Service – Respect your Customers

Filed under: Clients, Customer Service — audrey @ 3:32 pm
Customer Service – Respect your customers
I recently had the most unbelievable experience. I have been a 100% loyal customer to Piece of Cake bakery for over 20 years, starting w/my wedding cake. They have literally created so many cakes for our family that my kids recognize several of their birthday cakes in the store’s promotion books! On Sunday I went in to order a cake for my daughter’s Bat Mitzvah. The girl at the counter said she would leave a message for the owner Jorge to call me on Monday to see if he would accommodate a delivery since, they no longer deliver anything but, wedding cakes on Saturday and Sunday. After he didn’t call – I called and asked him if he could deliver the cake on a Saturday since, it was a formal affair. He said no he put this policy in place and his customers will just have respect his policies. I told him I have been coming there for over 20 years and can he check his schedule to see if would be possible. He asked me if I had already order the cake and I told him his staff had left him a message to call me today before I finalized the order and he said – “I DON’T CALL NO ONE – THEY WANT ME THEY CALL ME- I’M BUSY.”
That was the end of my conversation. What ever happened to customer service? As the owner of a business I was mortified that they could treat customers this way and still have a business!
I am happy to report Flour Power is able to provide me with a better cake for 25% less money and more than happy to deliver and have my business!
Regardless of what business you work in, customer service is a universal MUST, particularly in this day and age of social media and peer-to-peer communication. I promptly went to yelp.com to share my experience. The way you conduct business is as important as the business you conduct.

I recently had the most unbelievable experience. I have been a 100% loyal customer to Piece of Cake bakery for over 20 years, starting w/my wedding cake. They have literally created so many cakes for our family that my kids recognize several of their birthday cakes in the store’s promotion books! On Sunday I went in to order a cake for my daughter’s Bat Mitzvah. The girl at the counter said she would leave a message for the owner Jorge to call me on Monday to see if he would accommodate a delivery since, they no longer deliver anything but, wedding cakes on Saturday and Sunday. After he didn’t call – I called and asked him if he could deliver the cake on a Saturday since, it was a formal affair. He said no he put this policy in place and his customers will just have respect his policies. I told him I have been coming there for over 20 years and can he check his schedule to see if would be possible. He asked me if I had already order the cake and I told him his staff had left him a message to call me today before I finalized the order and he said – “I DON’T CALL NO ONE – THEY WANT ME THEY CALL ME- I’M BUSY.”

That was the end of my conversation. What ever happened to customer service? As the owner of a business I was mortified that they could treat customers this way and still have a business!

I am happy to report Flour Power is able to provide me with a better cake for 25% less money and more than happy to deliver and have my business!

Regardless of what business you work in, customer service is a universal MUST, particularly in this day and age of social media and peer-to-peer communication. I promptly went to yelp.com to share my experience. The way you conduct business is as important as the business you conduct.