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	<title>Mentus &#187; Energy and Natural Resources</title>
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		<title>How an Unconventional Advertising Campaign is Prompting America’s Seventh Largest City to Turn Off the Tap</title>
		<link>http://mentus.com/blog/2009/04/04/how-an-unconventional-advertising-campaign-is-prompting-america%e2%80%99s-seventh-largest-city-to-turn-off-the-tap/</link>
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		<pubDate>Sat, 04 Apr 2009 20:00:12 +0000</pubDate>
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		<description><![CDATA[Conservation Advertising Campaign results in 7% drop in water-use throughout San Diego County!
As the summer of ’08 was fast approaching, it was dangerously apparent that San Diego County (and for that matter, all of California) was facing record restrictions on the water supplies entering the county. Lower rainfall, conservation concerns, and a tightening of Colorado [...]]]></description>
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