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	<title>Mentus &#187; Public Relations</title>
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		<title>Non-traditional Ways to Reach your Core Audience</title>
		<link>http://mentus.com/blog/2009/08/11/non-traditional-ways-to-reach-your-core-audience/</link>
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		<pubDate>Tue, 11 Aug 2009 18:04:42 +0000</pubDate>
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				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

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		<description><![CDATA[The Mentus team recently did PR around the launch of MyCeliacID, a DIY diagnostic test for celiac disease. It is made by Prometheus Labs in San Diego, CA. Celiac Disease is a severe allergic reaction to Gluten, a common ingredient in most foods. It can cause inflammation and damage to the small intestine. The &#8216;classic&#8217; [...]]]></description>
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