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	<title>Mentus &#187; Social Media</title>
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	<description>A Blog of Informed Opinions</description>
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		<title>CSR Campaigns</title>
		<link>http://mentus.com/blog/2010/08/12/csr-campaigns/</link>
		<comments>http://mentus.com/blog/2010/08/12/csr-campaigns/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:39:11 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=352</guid>
		<description><![CDATA[Corporate social responsibility, or CSR, means companies aligning their values with a greater good and taking action to have a positive effect. They often do so through &#8220;cause marketing,&#8221; joining forces with nonprofit organizations and focusing campaigns on those philanthropic relationships. CSR campaigns seem to be everywhere these days, from Pepsi Refresh giving away millions [...]]]></description>
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		<title>Study: Customers Prompting Companies to Leverage Social Media</title>
		<link>http://mentus.com/blog/2010/08/12/study-customers-prompting-companies-to-leverage-social-media/</link>
		<comments>http://mentus.com/blog/2010/08/12/study-customers-prompting-companies-to-leverage-social-media/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 16:38:06 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=350</guid>
		<description><![CDATA[An important new study indicates that customers are “pushing” companies to become more active in social media to facilitate tracking and engaging with those companies.
http://bit.ly/bMfjQG
]]></description>
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		<title>TIME Magazine’s “Best Blogs of 2010”</title>
		<link>http://mentus.com/blog/2010/06/29/time-magazine%e2%80%99s-%e2%80%9cbest-blogs-of-2010%e2%80%9d/</link>
		<comments>http://mentus.com/blog/2010/06/29/time-magazine%e2%80%99s-%e2%80%9cbest-blogs-of-2010%e2%80%9d/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 23:55:31 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=348</guid>
		<description><![CDATA[Over the last several years, TIME Magazine has published its list of what the publication considers the “best blogs” in the world. The latest list was just recently announced: http://bit.ly/cOKYkG
The list covers everything from politics, housekeeping, and technology, to entertainment, consumer behavior and architecture — and just about everything in between.
While it is admittedly just [...]]]></description>
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		<title>Will Facebook Go Public?</title>
		<link>http://mentus.com/blog/2010/06/18/will-facebook-go-public/</link>
		<comments>http://mentus.com/blog/2010/06/18/will-facebook-go-public/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 21:43:24 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=346</guid>
		<description><![CDATA[Facebook&#8217;s financial performance is stronger than previously believed, as the Internet social network&#8217;s explosive growth in users and advertisers boosted 2009 revenue to as much as $800 million, according to two sources familiar with the situation. The company also earned a solid net profit, in the tens of millions of dollars last year, one of [...]]]></description>
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		<title>World Cup is Going Social</title>
		<link>http://mentus.com/blog/2010/06/16/world-cup-is-going-social/</link>
		<comments>http://mentus.com/blog/2010/06/16/world-cup-is-going-social/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 16:15:53 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=340</guid>
		<description><![CDATA[The World Cup has long been a social experience for fans around the world who cheer on their teams at bars, friends&#8217; houses and other public gatherings. This time around, brands are betting on a different kind of &#8220;social&#8221; to connect with fans.
Coca-Cola, Nike and Anheuser-Busch are just some of the brands that have made [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Building Equity: Social Media Meets Finance</title>
		<link>http://mentus.com/blog/2010/05/26/building-equity-social-media-meets-finance/</link>
		<comments>http://mentus.com/blog/2010/05/26/building-equity-social-media-meets-finance/#comments</comments>
		<pubDate>Wed, 26 May 2010 16:03:00 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=335</guid>
		<description><![CDATA[This is a wonderful 1 hour webinar. Many financial services firms, bogged down by legal and compliance concerns, have been forced to take a cautious approach to social media, and some have chosen to ignore these channels altogether.
This SmartBrief Webinar, Building Equity: Social Media Meets Finance, is designed to help financial professionals safely and smartly [...]]]></description>
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		<title>Putting Social Media Policies in Place</title>
		<link>http://mentus.com/blog/2010/05/06/putting-social-media-policies-in-place/</link>
		<comments>http://mentus.com/blog/2010/05/06/putting-social-media-policies-in-place/#comments</comments>
		<pubDate>Thu, 06 May 2010 16:06:59 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=331</guid>
		<description><![CDATA[Illustrating just how quickly social media is evolving and impacting the corporate landscape, more and more leading companies and organizations are creating formalized social media policies to which their employees must adhere.  What is said on the likes of one’s personal Facebook, LinkedIn or Twitter account, for example, can have a direct bearing on a [...]]]></description>
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		<title>The First Lady&#8217;s First Tweet</title>
		<link>http://mentus.com/blog/2010/05/05/the-first-ladys-first-tweet/</link>
		<comments>http://mentus.com/blog/2010/05/05/the-first-ladys-first-tweet/#comments</comments>
		<pubDate>Wed, 05 May 2010 16:11:58 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=329</guid>
		<description><![CDATA[Ed Henry, Senior White House Correspondent was sitting next to the First Lady at Saturday night&#8217;s White House Correspondents Association Dinner when Mrs. Obama mentioned that she had never tweeted. Henry noted that the president had sent out his first tweet a few months ago from a Red Cross account to promote relief to Haiti [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media and Stranded Travelers</title>
		<link>http://mentus.com/blog/2010/04/19/social-media-and-stranded-travelers/</link>
		<comments>http://mentus.com/blog/2010/04/19/social-media-and-stranded-travelers/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 18:51:14 +0000</pubDate>
		<dc:creator>leasa</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=325</guid>
		<description><![CDATA[A friend of mine is in Basil on business and has been stranded there because of the no fly rule.  She is staying connected with us through social media and also finding out some really helpful information from other travelers in her same predicament.
If the volcanic ash from Iceland had made its way across Europe [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Wrapping Our Arms Around Social Media “Addiction”</title>
		<link>http://mentus.com/blog/2010/04/16/wrapping-our-arms-around-social-media-%e2%80%9caddiction%e2%80%9d/</link>
		<comments>http://mentus.com/blog/2010/04/16/wrapping-our-arms-around-social-media-%e2%80%9caddiction%e2%80%9d/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 19:50:04 +0000</pubDate>
		<dc:creator>john</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mentus.com/blog/?p=320</guid>
		<description><![CDATA[Addiction is a strong term. It’s one of those words that you do not casually dismiss. That’s why when I came across a recent posting in the Social Media Examiner exploring what they termed “ . . . growing social media addiction . . . “ I couldn’t help but take notice. The piece shares [...]]]></description>
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