Creating a recipe for success, Popeyes and Mentus are crafting a unique investor brand just as powerful as their consumer brand.

  • Investor Communications + CSR
  • Web + Video
retail trade, annual report design, california

Wanting to bring Popeyes unique flavor to the investor community, Mentus incorporated interactivity and video to their online report.

retail trade, annual report design, california

retail trade, annual report design, california

retail trade, annual report design, california

retail trade, annual report design, california

2014 Annual Report

The Brief

We needed to capture the exciting growth and outstanding performance of Popeyes Louisiana Kitchen, a strategic effort led by their CEO and a sophisticated re-branding initiative. The company is one of the most appealing growth stories in the industry.

Project Results

As a result Mentus managed to capture the voice and the strategic direction of the company.

The Solution

Mentus told their story through the use of their strategic drivers. By relying on franchisees, directors and employees we were able to humanize their effort. We showcased information graphics to convey their performance.