Ryko was facing dramatic change in the car wash manufacturing business. So we decided to clean up in sales, as well as their public image.

  • Branding + Design
  • Marketing + Advertising
  • Web + Video
manufacturing, impact branding and design, california
Corporate Brochure

Guiding management through brand positioning and messaging, Mentus was able to differentiate their offerings, resulting in 300% trade-show sales increase.

Trade show booth and Service van design
manufacturing, impact branding and design, california

Creating polish for a tarnished brand

manufacturing, impact branding and design, california
IDENTITY RE-BRANDING
manufacturing, impact branding and design, california

Better engagement through eye-popping graphics and media placement, Ryko was able to catch the industry’s attention and recapture leadership in market share.

manufacturing, impact branding and design, california
ONLINE ADVERTISING

The Brief

To rebrand the company and establish them as the leader in the car wash industry.

Project Results

The new brand was launched at a national carwash show where Ryko secured several times the number of qualified leads than at previous shows which lead to increased sales.

The Solution

We created a new website with comprehensive product information, a new identity and graphic standards to reflect a new more contemporary company. We then applied it across all facets of the company from corporate collateral to trade shows, fleet design, advertising and product collateral.