Creating a recipe for success, Popeyes and Mentus are crafting a unique investor brand just as powerful as their consumer brand.
- Investor Communications + CSR
- Web + Video
Wanting to bring Popeyes unique flavor to the investor community, Mentus incorporated interactivity and video to their online report.
2014 Annual Report
The Brief
We needed to capture the exciting growth and outstanding performance of Popeyes Louisiana Kitchen, a strategic effort led by their CEO and a sophisticated re-branding initiative. The company is one of the most appealing growth stories in the industry.
Project Results
As a result Mentus managed to capture the voice and the strategic direction of the company.
The Solution
Mentus told their story through the use of their strategic drivers. By relying on franchisees, directors and employees we were able to humanize their effort. We showcased information graphics to convey their performance.