Ryko was facing dramatic change in the car wash manufacturing business. So we decided to clean up in sales, as well as their public image.
- Branding + Design
- Marketing + Advertising
- Web + Video
Guiding management through brand positioning and messaging, Mentus was able to differentiate their offerings, resulting in 300% trade-show sales increase.
Creating polish for a tarnished brand
Better engagement through eye-popping graphics and media placement, Ryko was able to catch the industry’s attention and recapture leadership in market share.
To rebrand the company and establish them as the leader in the car wash industry.
The new brand was launched at a national carwash show where Ryko secured several times the number of qualified leads than at previous shows which lead to increased sales.
We created a new website with comprehensive product information, a new identity and graphic standards to reflect a new more contemporary company. We then applied it across all facets of the company from corporate collateral to trade shows, fleet design, advertising and product collateral.